The Great Bullingdon Club Swindle is larceny and deception on such a grand scale that one almost has to admire its breathtaking audacity. The Bullingdon Club has pushed Doublethink to new limits with its mantric repetition of the ludicrous claim that it was New Labour policy, rather than the bank bail-outs, that was responsible for the massive deficit. The strategy seems to be to employ the illocutionary power of repetition – if they keep saying it, then it will have been true. The Bullingdon boys are working a mass hypnosis trick, forcing through shock doctrine measures while the population are still in a kind of post-crash trance. But where, previously, neoliberals had used the crises in other political systems (state socialism, social democracy) as an opportunity to helicopter in their ‘reforms’, on this occasion they are using a crisis brought about by neoliberal policy itself to try to electro-shock the neoliberal programme back into life.